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課程概述
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整合行銷要如何開始？那種行銷方法適合自己？商品價格要怎麼訂？如何做網路品牌？怎麼規劃整合行銷流程？拼命做銷售、花錢買廣告、降價促銷，做了那麼多努力，卻依舊沒有很好的效果？都是許多業主常見的問題。方向正確努力才會到位、做對的事情比做好事情，更為重要！增加營運效率，提升業績就是這門課所帶給你的知識成果！
How to start integrated marketing? Which marketing method is right for you? How to set a price for the product? How to manage an online brand? How to plan the integrated marketing process? Desperately doing sales, spending money on advertising, reducing prices, and doing so much effort, but still not having good results? These are common problems for many owners. Doing the right thing is more important than doing the good thing! Increasing operational efficiency and improving performance are the knowledge achievements this course brings you!
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授課內容
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1.了解廣告旨在通過發展品牌形象和長期消費者忠誠度來建立市場份額和增加銷售額
2.分析廣告活動的許多要素，它是計劃、執行信息策略和媒體選擇
3.應用傳播概念：標誌、經驗領域和意義
4.了解促銷側重於鼓勵購買或銷售產品或服務的短期激勵措施。
5. 學習評估廣告成效的基本技能
6. 提供將廣告理論應用於實際問題的實踐
7.通過產品創新、產品質量和客戶服務創造客戶滿意度來實現市場領先
8.在整個課程中將道德考慮納入廣告主題的討論中
1.Understand that advertising aims to build market share and increase sales by developing brand image and long-term consumer loyalty.
2.Analyze elements of advertising campaigns, including planning, executing information strategies and media selection.
3.The application of communication concepts
4.Understand that promotion focuses on short-term incentives that encourage the purchase or sale of products or services.
5.Learn the basic skills to evaluate the effectiveness of advertising
6.Apply advertising theory to practical problems
7.To achieve market leadership by creating customer satisfaction through product innovation, product quality and customer service
8.Incorporate ethical considerations into the discussion of advertising topics throughout the course
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