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課程概述
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品牌，因故事而偉大！品牌故事傳遞一種價值象徵。歐洲行銷之父，夏代爾（Dominique Xardel）說：「品牌之路就是跟顧客溝通、溝通再溝通」。
品牌會幫助消費者做選擇，觸發消費者心中強烈的情感作用，進而強化他們一輩子對於產品的忠誠度。品牌背後的故事，隱藏著玄妙的經營策略與企業文化！
A brand is great because of the story! The brand story conveys a symbol of value. The father of European marketing, Dominique Xardel said: "The road to a brand is to communicate with customers, communicate and then communicate." Brands will help consumers make choices, trigger strong emotional effects in consumers' hearts, and strengthen their lifetime loyalty to the product. The story behind the brand hides the mysterious business strategy and corporate culture!
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