課程大綱

內容

課程概述

「社群媒體與社會永續創新」課程致力於探討社群媒體在推動社會永續轉型中的關鍵作用。透過深入瞭解社群媒體的運作機制以及其在促進社會變革方面的影響力，本課程旨在啟發學生運用社群媒體的策略和工具，有效推動永續創新。探討社群媒體如何影響社會意識、引發公共對話，以及在集體行動中的作用。同時，學習如何應對社會挑戰，透過社群媒體平台發聲，凝聚社會共識，並推動正面變革。本課程將以具體案例和實際操作為基礎，結合學術理論和實踐技能，培養學生在社會媒體領域的專業素養。透過參與課程，學生將建立起社會永續創新的扎實基礎，具備運用社群媒體平台解決複雜社會問題的能力。本課程不僅強調知識的傳授，更著重培養學生的批判思維和創造性解決問題的技能，使他們能夠在社群媒體領域發揮領導力，推動社會向更可持續的方向發展。

English:

The course "Social Media and Social Sustainability Innovation" is dedicated to exploring the crucial role of social media in driving societal sustainability transformation. By delving into the operational mechanisms of social media and its impact on fostering social change, this course aims to inspire students to employ strategies and tools from social media effectively, thereby promoting sustainable innovation. This course will examine how social media influences societal awareness, sparks public discourse, and plays a role in collective action. Simultaneously, students will learn how to address societal challenges, voice their opinions through social media platforms, gather societal consensus, and drive positive change. Grounded in concrete cases and hands-on experiences, the course combines academic theories with practical skills, cultivating students' professional competence in the field of social media. Through active participation in the course, students will establish a solid foundation in social sustainability innovation, possessing the ability to utilize social media platforms to address complex societal issues. The course emphasizes not only the imparting of knowledge but also the cultivation of students' critical thinking and creative problem-solving skills. This approach enables them to demonstrate leadership in the realm of social media, propelling society towards a more sustainable future.

授課內容

1.永續轉型的理論與實踐：深入理解永續轉型的核心概念，並探討全球和本地範疇的實踐案例。

2.社群媒體在社會創新中的角色：分析社群媒體在推動社會創新、塑造公共意識和建立社群共識方面的實際作用。

3.建立永續轉型的願景：學習如何設計和建立具體、清晰的永續轉型願景，並培養與社群共創的能力。

4.社群媒體策略和技巧：學生將掌握運用社群媒體進行系統性創新的策略和技巧，包括內容創建、社區參與和影響力建立。

5.在地行動與社會責任：透過實地行動，學生將在社區中實踐永續轉型的理念，並理解實際推動轉型所需的各方面考量。