課程大綱

內容

課程概述

觀光資源規劃是指根據當地自然、人文資源，結合市場需求，制定出有效的觀光開發計畫。其目的在於創造有魅力的觀光目的地，吸引遊客，促進地方經濟發展。

Tourism and Recreation Resources Planning is the process of developing a plan for the effective development of tourism resources based on the natural and cultural resources of a particular area and the market's needs. Tourism resource planning aims to create attractive tourist destinations that attract visitors and promote economic development in the region.

授課內容

觀光資源規劃包括但不限於：發掘觀光龍頭產業：透過資源調查、市場分析等方式，發掘當地具發展潛力的觀光產業，並優先開發。推動觀光地產業開發：完善觀光設施、提供優質服務，提升觀光地競爭力。完善觀光旅運系統：整合交通、住宿、餐飲等相關產業，提供便利的旅遊環境。舉辦創意活動：舉辦特色活動，吸引遊客目光。推動地區性綜合發展：結合觀光、農業、工業等產業，促進地方整體發展。近年來，觀光資源規劃在台灣也逐漸受到重視。政府積極推動觀光發展，並與民間合作，期待共同促進台灣的觀光發展。

Tourism resource planning includes, but is not limited to, the following:

• Identifying and prioritizing tourism-leading industries: This involves conducting resource surveys and market analyses to identify tourism industries with potential for development in the area.

• Promoting tourism destination development: This involves improving tourism infrastructure and providing high-quality services to enhance the competitiveness of tourism destinations.

• Developing tourism transportation systems: This involves integrating transportation, accommodation, and food and beverage industries to provide a convenient travel environment.

• Organizing creative events: This involves organizing special events to attract the attention of tourists.

• Promoting regional integrated development: Combining tourism, agriculture, and industry to promote overall regional development.

Tourism resource planning is becoming increasingly important in Taiwan. The government is actively promoting tourism development and working with the private sector to help Taiwan become a major tourist destination.