| 課程大綱 | 內容 |
| 課程概述 | 主要是以生活文創小物與品牌經營之本質學理為蘊涵，而形成總的研究探索方向。課程之教學方式是以理論與實務並置形式進行，意指在課堂上的學習和課堂後之課業，皆會兼備著有學理講述、文獻探討、作品賞析與創作實務，以及理念敘述等認知學習。從探索、概念基礎建構、結合永續創新，藉由水平發散、由外向內等多元思考理論的探討，顛覆傳統的垂直收斂、由內向外等制式思考方式，以「全人教育」之目標能擴大格局順應多元化發展的社會。引導學生能在生活與職場中運用創造出屬於自己的文創商品，將文創品牌價值跨越課堂，延伸學習效益。 |
| The general research and exploration direction is mainly based on the essential academic theories of daily life cultural creations and brand management. The teaching method of the course is based on the juxtaposition of theory and practice, which means that both the learning in the classroom and the homework after the classroom will include academic narration, literature discussion, work appreciation and creative practice, as well as concept narration and other cognitive aspects. study. From exploration, conceptual foundation construction, combined with sustainable innovation, through the discussion of multiple thinking theories such as horizontal divergence and outside-in, we subvert the traditional vertical convergence, inside-out and other standard thinking methods, and achieve the goal of "whole-person education" The expanded pattern conforms to the diversified development of society. Guide students to use and create their own cultural and creative products in life and workplace, extend the value of cultural and creative brands across the classroom and extend learning benefits. | |
| 授課內容 | ˙相關學理: 美的形式原理、文化創意、商品設計、創意思考方法文創 ˙商品製作：品牌故事、指定議題主題、跨域結合、生活取材應用創作 |