課程大綱

內容

課程概述

近年來，會展產業快速發展對國家經濟相當有貢獻。展覽與會議不僅提供貿易企業一個商品行銷與資訊交流的重要平台，還提供了高潛力、高附加價值、高創新利益，帶動週邊產業,，創造就業機會，加速振興地區與國家的經濟發展。這也是為何政府在經濟之不確定性下，仍舊看好會展產業且積極主導之。基於國貿的範疇,大學部課程著重於「會展行銷實務」。研究所課程著重於「會展產業概論與個案研討」，課程設計為滿足訓練會展實務知識與基本技能，期許其日後能夠幫助地區性或國際性外貿廠商企業，提供展覽行銷之相關服務協助。

MICE industry is developing rapidly in recent years contributing much to national economy. The conferences and exhibition events not only provide corporations in manufacturing, trading businesses or trade/professional organizations with trading platforms to interact with each other, but also offer those high potential, high added-value and high innovation benefits to advance local and national economic development such as the development of the hotel, airline, food,public relations, advertisement, transportation and other related industries. This is the main reason why governments outlook optimistic and support MICE industry despite economic uncertainty.

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教師介紹本週的探討主題