課程大綱

內容

課程概述

本課程為行銷學基礎課程，內容著重於有關行銷理論及實務之介紹，其中包括行銷系統之架構、策略性規劃、行銷組織、行銷環境、市場區隔與目標市場之選定、行銷組合策略等。本課程設計旨在使學者對於行銷學理論，建立基本認識;並藉由課堂企業實例介紹，了解實務狀況，以期學習者畢業進入業界，從事行銷工作時，能夠迅速融入實務運作。

It is the basic course of the marketing, and emphasizes both on theory and practice. It includes a framework of the international marketing system, strategic planning, marketing organization, marketing environment, market segment, target market choosing, and strategy of the marketing mix. The purpose of this class is to develop the basic knowledge of the international marketing theory and understand the marketing environment by discussing the case. We wish participators could enter into the marketing work easier after learning this class.

授課內容

教師介紹本週的探討主題