課程大綱

內容

課程概述

經由電子商務之運行模式，並配合實務案例分析，培養同學行銷策略規劃及執行能力及創新與創業管理能力。

Through the operation mode of e-commerce, and with the case study, training students planning and implementation of marketing strategy and innovation and entrepreneurial management capabilities.

授課內容

教師介紹本週的探討主題