課程大綱

內容

課程概述

本課程之目的在讓學生深入了解業務人員管理之各構面，包含策略面、作業面、管理面及個人之表達溝通面；除了在認知層次讓學生建立完整的業務人員管理知識外，也嘗試以角色扮演與實際操演等方式讓學生實際體會銷售人員成功的條件。

Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management.

授課內容

1.教師介紹每周主題及課程內容。

2.課外影音案例補充。

3.分組討論及報告。