課程大綱

內容

課程概述

本課程為本校廣告學系跨領域學習課程，課程目標在於增進修課同學了解公共關係之源起、社會角色與功能，及其未來之發展，著重公關實務之技巧與運用，以課程研討為主，了解公關在政府、商業機構、非營利組織等領域之決策、計畫、運用與評估，並研討下列具體問題：

1. 如何提高公關實務的效果與效率？

2. 公關在台灣社會中的角色與功能？

3. 公關人員的社會責任為何？

The goal of this course is to enhance learners' basic knowledge of the source, social role and function, development, and future of public relations. Especially, its applications and skills are emphasized in this course. This is a class-discussion-centered course. We will discuss PR in such areas as Governments, commercial organizations, nonprofts, etceteras, and its decision, planning, execution, and evaluation, as well. We will focus on topics as follows:

1. How to increase the effect and efficiency of PR?

2. What are the social role and function of PR on Taiwan?

3. What is the social resposibility of PR?

授課內容

每一種公關觀念進度約1~2週，以課堂講授與討論為主，配合平時作業，期中、期末兩次評量，以落實教學成效。