跨域人文：智慧資訊時代的AI行銷力
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課程概述 |
『智慧資訊時代的AI行銷力』旨在培養學生運用AI技術於在銷售市場中之具競爭力的行銷能力。課程首先探討智慧資訊時代的AI技術現況與趨勢以及了解行銷上的運用，學生將學習不同人工智慧應用的案例以及如何巧妙運用人工智慧技術與數據於行銷領域。課程包括行銷基礎知識與常見策略、人工智慧應用模組的基礎知識與應用方式、實際案例分析以及倫理法律議題，以培養學生全面理解與實際應用AI於行銷的能力，並能與產業發展進行接軌。 The course 'AI Marketing in the Information Era' aims to cultivate students' competitive marketing skills using AI technology in the sales market. The course begins by exploring the current status and trends of AI technology in the smart information era, focusing on its applications in marketing. Students will learn various case studies of AI applications and how to cleverly apply AI technology and data in the field of marketing. The course covers foundational marketing knowledge and common strategies, as well as basic knowledge and application methods of AI application modules, practical case analyses, and ethical-legal considerations. It is designed to foster students' comprehensive understanding and practical application of AI in marketing, enabling them to align closely with industry developments. |
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授課內容 |
1. 行銷基礎概念 2. AI基礎概念與核心價值 3. AI內容行銷與工具應用 4. 數據會說話 5. AI與行銷數據-案例探討 6. 當行銷遇見AI-導入與應用 7. 當機器學習遇到AI 8. 數據導向行銷工程 9. 個案討論 |