課程大綱

內容

課程概述

本課程將介紹在人工智慧對新聞報導產製流程及新聞媒體生態的衝擊和變遷，並討論網路社群在當代社會中的角色及其對於民意型塑的影響，並進而學習分析網路社群中的公眾討論、網路聲量、衍生的語文及行為等數據資料。

This course will introduce the impacts of AI on the news reporting production and news media industry, including the audience’s news consumption behavior. In this course we will also draw on competing media and communication perspectives to explore the reasons behind the widespread popularity of online community and how public opinion is shaped by the numerous online community. We also introduce different research methods on investigation the huge amount of data, material and discourses yielded by different types of online communities.

授課內容

AI對新聞報導及新聞媒體生態變遷的影響，數位公民素養與新聞消費者權益，社交媒體與新聞擴散，如何創造網路聲量、輿情監控與議題行銷，網路社群中的公眾討論、網路聲量、衍生的語文及行為數據資料之分析及研究。