課程大綱

內容

課程概述

本課程以廣告藝術與科技技術上對美感的挑戰為起點，藉由大量現代及後現代藝術作品，展開對當代美學、美感經驗、藝術設計與科技技術四個面向的探討，以案例介紹與分析為基礎，推展作品如何從感性、原創、美麗、崇高的載體，轉而為解構、粗暴、醜陋、虛無的呈現，並以當代藝術經營及品牌互動的現象，解讀文化創意的過程，學生將以自身的生活觀察為基礎，實踐並推展創造與產製創新概念或作品的可能性。

This course starts from the challenges of contemporary art to aesthetics in terms of speculation and technology. Through a large number of modern and post-modern art works, it explores the four aspects of contemporary aesthetics, aesthetic experience, art design and technology, and introduces it with cases. Based on analysis, we will promote how works change from perceptual, original, beautiful, and sublime carriers to deconstructed, rough, ugly, and nihilistic presentations, and interpret the process of cultural creativity based on the phenomenon of contemporary art management and brand interaction. Students Based on their own life observations, they will practice and promote the possibility of creating and producing innovative concepts or works.

授課內容

本課程授課內容包含認識當代美學思潮、廣告藝術與科技技術、美感體驗、生活觀察及紀錄、創造概念與作品設計製造，在接軌國際文化思潮的基礎上，培養學生經營創造性思維與製造的能力。