課程大綱

內容

課程概述

產業分析與應用主要討論產業結構、廠商行為間的關係，以及產業分析。本課程探討的議題包括廠商的加入與退出、廠商訂價行為互動的關係、廠商的策略、 整合與多角化、廣告與競爭，以及廠商如何利用垂直合併、削價競爭、技術進步等方法來排除潛（或已存在）競爭者廠商的行為對社會福利的影響，並進而探討如何制定管制或工業政策以提高生產效率、增加社會福利。

The course consists of micro-economic and game-theoretic analyses of market structure and performance of industries. We start with the analysis of a wide variety of noncompetitive market structures (such as the monopoly, various types of oligopolies competing according to Cournot, Bertrand, sequential moves, and location) in markets for homogeneous and differentiated products. The course proceeds with the analysis of entry barriers , entry deterrence and mergers. This course also addresses technology issues, such as innovation, research and  development, and the effect of the patent system. The last part is devoted to a wide variety of marketing and pricing techniques, such as advertising, quality, durability, two-part tariffs, nonuniform pricing, bundling and tying, and dealerships.

授課內容

本課程探討的議題包括廠商的加入與退出、廠商訂價行為互動的關係、廠商的策略、 整合與多角化、廣告與競爭，以及廠商如何利用垂直合併、削價競爭、技術進步等方法來排除潛（或已存在）競爭者廠商的行為對社會福利的影響，並進而探討如何制定管制或工業政策以提高生產效率、增加社會福利。此外，本課程之主要目的乃在增進同學對廠商生產決策所涉及之問題與分析工具有更深一層的了解。另外，也會應用日常生活的實例，讓學生知道如何將所學應用到產業市場現況，而可以大大提升學生的學習興趣。