課程大綱

內容

課程概述

        透過課程解說協助學生了解文化創意產業與品牌行銷的原則與理念，並訓練同學投入專題討論以加深學習興趣；讓學生深入瞭解文化創意產業與品牌行銷的實務，以達理論與實務合一的目的。本課程希望為學生建立正確的文化創意產業與品牌行銷觀念、並討論各種常見的情境。學生應發揮創意，創新地討論相關議題，並培養簡報能力，領導力與團隊合作精神。請同學注意本課程將要求同學實作練習。
Help students understand the principles and concepts of cultural and creative industries and brand marketing through course explanations, and train students to engage in seminars to deepen their interest in learning. Let students have an in-depth understanding of the cultural and creative industries and the practice of brand marketing, to achieve the goal of integrating theory and practice. This course hopes to establish correct cultural and creative industries and brand marketing concepts for students, and discuss various common situations. Students should be creative, discuss relevant topics creatively, and develop presentation skills, leadership and teamwork spirit. Please note that this course will require students to practice exercises.

授課內容

本課程係以跨科際整合為特點，探討文化創意產業興起的背景、政策起源、產業本質、發展類別。授課內容將導覽文化創意產業之定義、起源與產業相關背景，進而探討傳統藝術與文化資產商業化的應用，並整合流行時尚產業、數位內容、電影電視、創意生活等產業探討，期與理論印證結合，收相輔相成之效。