課程大綱

內容

課程概述

本課程將先介紹電子商務相關的概念、應用、策略發展與商業模式，隨後探討電子商務的金流、安全機制與技術發展，建立同學對電子商務的相關知識。本課程亦藉由個案探討的方式，從中了解電子商務經營模式的獨特性。並搭配期刊論文的選讀，進而了解電子商務研究最新發展。

This course will cover relevant concepts, applications, strategic development and business models of E-COMMERCE and help students to acquire knowledge of E-COMMERCE through the exploration of cash-flow, security mechanisms, and technological development for E-COMMERCE. The course will also feature case studies and discussions to shed light on the unique nature of E-COMMERCE as a business model. Coupled with reviews of relevant periodicals and literature, students will be able to find out more on the latest developments on E-COMMERCE researches and studies.

授課內容

教師介紹本週的探討主題