| Taiwan is set to become super-aged society by 2025, meaning that the percentage of the 65 years-old elderly population in Taiwan will exceed 20%. This all new and continuing population trend has been not only impacting all people and all walks of life and changing all kinds of consumption and lifestyles. It is essential to fully understand life experience and aging-related issues in elderly stage, because it may involve any marketing, advertising, election campaign and propaganda strategy formulation, from good commercial communications with older consumers to inter-generational communication with the elders in the family. This course at first introduces the definition, concepts, and theories of aging and communication, and then leads students to walk into the neighboring communities and to interact with the elderly. It is expected that the course can develop or raise students’ awareness of aging issues and enrich their imagination about the super-aged society, and then makes them reflect upon their intra and family communication experience. |
