課程大綱

內容

課程概述

本課程在介紹觀光領域之相關理論以及觀光產業之發展現況，目的在使觀光新鮮人能對觀光領域有所認識，使同學知曉觀光領域所需俱備的專業能力與服務態度，幫助同學日後學習其他專業科目打好基礎。

The purpose of this course is to help students to have a comprehensively understanding of tourism related theories as well as tourism industries. This course may provide students required management knowledge in their leaning other relevant subjects subsequently.

The content of this course include the meaning and characteristics of tourism, Taiwan's tourism industries, the factors influence tourism demand, tourism organizations, the influences of tourism on social culture, ecology, and economics, as well as the future development of tourism.

授課內容

授課內容包含觀光基本概念、台灣觀光發展現況、觀光需求、觀光行政系統與組織、觀光政策、相關觀光理論、觀光對於社會經濟、生態環境、及社會文化之影響，以及觀光未來發展趨勢等等。